arrive at expo center, get entry badge, make group foto, join visiting or business meeting (can choose in the form)
Shanghai NECC (Hongqiao) National Convention and Exhibition Center
200000 m2
expo area
120000+
buyers
2500+
exhibitors
100%
varified
MARKET REVIEW AND TRENDS
The global healthy food industry, valued at USD 858.8 billion in 2023, is projected to grow at a CAGR of 9.4% through 2030, driven by rising consumer awareness of nutrition, increasing prevalence of lifestyle-related diseases, and demand for organic, plant-based, and functional foods. Key trends include the surge in e-commerce, personalized nutrition, and preventive healthcare, with major players like Nestlé, Danone, and PepsiCo leading innovation. The Asia-Pacific region, particularly China, is a significant growth driver, with a projected CAGR of 9.8%. China plays a pivotal role due to its massive population, rapid urbanization, and growing middle class with higher disposable incomes. China's sports and nutritional food market is expanding rapidly, with a projected CAGR of 40% through 2028, supported by policies like "Healthy China 2030." China's innovations in agricultural drones, AI-driven supply chains, and alternative proteins like cultured meat further enhance its influence.
High-end, gourmet plant-based products with unique flavors and textures
Processing & Packaging Solutions:
Food processing technologies
Packaging solutions
Supply chain management tools
Food and beverage packaging materials
Processing and packaging equipment
Specialized Pavilions
Novel Food Ingredients Pavilion: Highlights cutting-edge ingredients like algae protein and plant-based alternatives for innovative product development.
Sugar-Free Pavilion: Showcases sweeteners such as Stevia, Erythritol, Xylitol, Maltitol, and Sorbitol, catering to low-sugar and diabetic-friendly products.
Marine Resources Pavilion: Features marine-derived products like Omega-3, marine oils, and collagen peptides for health and nutrition applications.
New Product Zone: In partnership with Innova Market Insights, displays trendy food trends, health products, and snacks, including plant-based innovations.
Plant-Based Expo (PBF): Focuses on plant-based ingredients and finished products, supported by the China Plant-based Food Application & Promotion Alliance, featuring tasting areas and innovative plant-based formulations.
WHY VISIT EXPO
Access to China’s Booming Health Food Market: China is a key driver of the global healthy food industry, with a rapidly growing demand for organic, functional, and plant-based foods, fueled by rising health consciousness and a projected 40% CAGR for sports and nutritional foods through 2028. The expo provides a gateway to tap into this dynamic market, connecting you with Chinese buyers, distributors, and retailers.
Networking with Industry Leaders: The event attracts over 16,000 industry professionals, including tastemakers, suppliers, and manufacturers from more than 115 countries. It’s an ideal platform to forge partnerships, exchange ideas, and engage with decision-makers, especially in China, where events like Hi & Fi facilitate critical B2B connections.
Discover Cutting-Edge Innovations: The expo showcases the latest trends in health ingredients, food tech, and sustainable products, with a focus on China’s advancements in AI-driven supply chains and alternative proteins like cultured meat. Exhibitors, including major players, present innovative solutions, helping you stay ahead of market trends.
WHO CAN JOIN?
Age 25 years or older Europe, Australia South, Central, North America Russia, Ukraine, Belarus, Moldova, Georgia, Armenia
Age 28 years or older Algeria, Bahrain, Comoros, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, the United Arab Emirates, and Yemen Indonesia, Vietnam, Laos, Brunei, Thailand, Myanmar, the Philippines, Cambodia, Singapore and Malaysia
!Africa quota is full!
4 Reasons to join this event with us
Free VIP entry badge
With this badge you can access special VIP lounge areas
Access to our business community
Once you join any event with us - you will get an access to special offers we don't announce to public. Only inside our community;)
Networking
Business trip with us is a great opportunity to meet new friends or potential partners from related industries. Find new/trending or popular items first and bring to your home market.
Cash Bonus
Cash bonus will be given to you after expo in cash or to your wechat, аlipay.
Visiting: Pakistan, India, Bangladesh, Nepal - 200rmb Central Asia, South East Asia, Middle East - 250rmb Europe, America, Russia, Ukraine, Belarus - 300 rmb
How It Works
Registration
You fill in the registration form on this page.
Getting into VIP group
After registration we put you in wechat group where you will get further details and updates
Visiting Day
arrive at expo center, get entry badge, make group foto, join visiting or business meeting (can choose in the form)
Getting Bonus
For joining expo we will give you cash bonus within 1-2 days after getting feedback from expo organiser.
Join Our Community
After successful participation you will get an access to our business community and exclusive business events offers with TOP Chinese suppliers and cash bonus.
REGISTRATION FORM
Africa quota is full now
Please fill in the form below in English Пожалуйста, заполните форму на английском
FREQUENTLY ASKED QUESTIONS
A hotel is booked for each participant, transport is compensated. For this you need to provide passport data. A visa is needed to confirm the corresponding status of the participant.
Local authorities of different regions in China together with us are interested in promoting their producers and raising the export. That's why we organize fairs and provide budget for attracting of foreign buyers. We use the budget to cover your hotel expenses, transportation, meals and/or provide you cash subsidy, in order to create comfortable conditions for attending a fair.
Nope. All of your extra expenses are only related with your personal interests, for instance, sightseeing, visiting bars, clubs, etc.
Nope.
The amount of money that we pay you within 1-10 days after the exhibition / tour for participation in our group. We transfer the cash subsidy to your wechat, Alipay, bank card.
1) Press button REGISTER NOW
2) Fill out the form
3) We add you to the wechat group where you can see further updates
How was it before?
We have already arranged more than 900 free business trips in Dubai, China, Hong Kong, South Korea. Don't miss your chance to join the limited offer event and bring your friends;)
More questions? pls contact: wechat id: ProExpo_Services
ProExpo Services, Level 49, CTF Finance Centre, 6 Zhujiang Dong Road, Tianhe District, Guangzhou, China 广州天河区珠江东路6号 广州周大福金融中心49楼 ProExpo Services